Wednesday, August 13, 2014

COSMETICS & BEAUTY

One of the more difficult subjects to draw in terms of storyboards are commercials that involve cosmetics and beauty. Not because it is technically difficult but because the client is rarely satisfied with the results. I never looks soft and beautiful enough. Since there are obvious limitations in terms of what can be achieved with artwork, it can be very challenging to get the expected results...

This is the initial line art for a Nivea spot. Nice and clean but the lines were a bit too hard.

After an extensive softening phase and some subtle colors the result was more pleasing.

 (Illustrations courtesy Funkyframe Films Agency. Client: Nivea)

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